You shouldn’t have to wait to find-out who is watchng your show! With audience data available in real-time, you can easily identify poorly performing shows BEFORE you buy them. Or remove poorly performing content as soon as you need to.
The way we consume TV shows, video and media has changed. There’s clearly more choice but is there more quality? More choice means you have less time to evaluate how content will perform. Real-time performance data gives you that competitive advantage.
Local audience figures provide one way of assessing content quality or popularity. But in this increasingly connected world, a drama can be shown in 1, 20 or 50 countries. Is success getting good audience figures in 16 out of 30 markets, 20 out of 30 markets, or more like 26+. Your data not only needs to be real-time but international in scope. Is the show you are purchasing going to be viewed in enough countries to realise your ROI?
Brad Pitt and Carlos Sainz making the new Formula 1 film
At Audience worldwide, we focus on global audiences for all production genres, then we drill-down. So if women’s football gets large attendances at stadiums, is that matched by large audiences on TV? Does that growth increase the cost of rights packages for women’s leagues? Is this a genuine growth area worldwide, an investment opportunity? What is a realistic price to pay for such content?
Our data aims to give you answers to all these questions and more.