Quantity Vs Quality
The way we consume TV shows, video and media has changed. There’s clearly more choice but is there more quality?
Despite being less than 5 years old, GB News can achieve higher viewing figures than both Sky and BBC. To do so it only had to attract 78,500 viewers, as BBC and Sky news only attracted 75,000 and 69,000 viewers respectively (late November 2024).
Audience figures provide one way of assessing content quality or popularity. But in this increasingly connected world, a drama can be shown in 1, 20 or 50 countries. Is success getting good audience figures in 16 out of 30 markets, 20 out of 30 markets, or more like 26+?
At Audience worldwide, we focus on global audiences for all production genres, then we drill-down. So if women’s football gets large attendances at stadiums, is that matched by large audiences on TV? Does that growth increase the cost of rights packages for women’s leagues. Is this a genuine growth area worldwide, an investment opportunity? Finding growth areas to invest in, and verifying their audience figures, is the business of Audience Worldwide.