As production companies, broadcasters and streamers compete for subscribers and viewers across the globe, one thing is increasingly clear.
No matter how much data analysis, market research or studying of trends you do, there will still be gaps in the market. Gaps that savvy producers know how to exploit and turn into commercial success.
There is too much focus on a production being made for broadcast or made for streaming. When in reality a great show is a great show in any format. With organic growth via word of mouth recommendations, these shows practically sell themselves.
I was advised to watch Bridgerton by someone I never thought watched TV shows, let alone streamers. It took my breath away, yet it was based on a gap in the market. Mainstream companies were apprehensive about having a raunchy black male-white female show on their screens. Yet look at the worldwide success it achieved, the No1 Netflix show worldwide.
It is these contradictions that make the international export market the exciting creative place that it should be. Letting the watching public and not broadcasters decide for themselves what they want to watch.
It is this internationalism that set Netflix apart from so many other short-sighted, narrow minded and in many ways bigoted broadcasters. While the USA has clearly been the biggest contributor to Netflix content within the past 2 or 3 years, it is very noticeable that South Korea has been the 2nd largest exporter of content to Netflix within that time-frame. With Colombia, Mexico, Japan and India in 6th, 7th, 8th and 9th.
| No | Country | Annual Average |
|---|---|---|
| 1 | United States | 59.92% |
| 2 | South Korea | 6.63% |
| 3 | United Kingdom | 4.11% |
| 4 | Spain | 3.90% |
| 5 | France | 3.29% |
| 6 | Colombia | 3.04% |
| 7 | Mexico | 2.33% |
| 8 | Japan | 2.30% |
| 9 | India | 1.59% |
| 10 | Canada | 1.43% |
| 11 | Germany | 1.37% |
| 12 | Poland | 1.06% |
| 13 | Italy | 0.94% |
| 14 | China | 0.92% |
| 15 | Russia | 0.81% |
| 16 | Brazil | 0.60% |
| 17 | Turkey | 0.58% |
| 18 | Norway | 0.45% |
| 19 | WORLD | 0.43% |
| 20 | Australia | 0.36% |
