According to Nielsen’s “Defy Media’s Gravity Report, 2025”, YouTube is the world’s number one Streaming platform. It has 25% of the total streaming market, with Netflix at number two with 18% of the streaming market. Unless you understand the ever changing YouTube algorithm, you’ll find it difficult to monetise your content.
Understanding the algorithm requires the agility to change and adapt your approach. How often, well, as often as YouTube change their algorithm. YouTube are always in touch with what is current and what is in demand across borders, continents and segments. If you can’t do this or don’t have the staff to do it, there are organisations who’ll do it for you.
Once such company is Merzigo, their use of real-time data allows them to quickly adopt their strategies as algorithm change. They also track consumer behaviour and engagement metrics to understand the impact of algorithm changes.
The scale of YouTube means that content that works in one jurisdiction does not work in another. The answer to this is to use localisation. For Merzigo localisation can grow revenues by as much as 15 times previous revenue. Merzigo subtitling and dubbing allows content owners to significantly expand their reach. They manage over 5.000 digital channels and upload over 6.000 videos to digital platforms daily. In some cases creating more than 10 times greater revenue streams for their partners.
Make localisation part of your monetization strategy.
