Audience Worldwide are constructing a data warehouse containing viewing data from all i-jic member countries. This allows users to see worldwide viewing figures in one place in their chosen language. Avoiding egress charges incurred moving data in uncompetitive cloud environments. The data will be enriched further with production level data, revenue by markets data etc.
Why build an i-jic international audience database?
Currently audience measurement worldwide is too refracted. Each country has their own database in their own language. The formats of each database do not strictly comply with a universal format.
Yet we live in an inter-connected world, with communication systems connecting us to each other worldwide. Sadly we don’t have information analysis systems that do the same.
International audience numbers for multiple countries, programs described in native language and English
